Remember my Social Media Guide For Free Software Projects? Skreech was so kind to point me to a really great un-example site: Microsoft’s social media page for Windows 7, where they show what people are saying about it. Go take a look.
Now there are a few interesting things to mention about this page.
Quite fast, huh? Lots of people talking about it. Are those messages real-time? Nope. The page is just made to give you the impression they are. I picked a few random ones and got pretty much everything between 3 hours and 8 days old. See the slider at the top? Yea you can slow it down to actually be able to read it unlike the default.
If you feel like it just watch it for a few minutes and watch the same messages appear again. It started to loop after about 10 minutes here.
Now let’s take a look at the actual content of the messages shown. Windows 7 must be the most awesome operating system out there. In the 30 minutes or so I watched the stream there were 2 messages with a slightly negative touch. Every single other message praised it. Every single one. Now call me biased but I don’t believe it. So I had a look at the actual Twitter search page for Windows 7 and Win7. And indeed you find tweets, that are less positive, like this, this, this, this, this, this, this, this, this, this or this. They do however have little stabs at Linux and Apple in their selected tweets (“I though Apple had it together but with Win7 out of the door they better get moving.” and similar.). This page seems to indicate that they do indeed filter for family friendliness and so on. Fair enough. But it also says that they do not filter out the negative stuff. Uhhhhm yes you do.
The Facebook messages are taken from the Windows fan page on Facebook. Now my guess is that the audience of said fan page is slightly biased 😉 but I’ll let that one slide as there aren’t a lot of good ways to get such messages out of Facebook.
There is probably more but those are the things that immediately jumped into my eye. Please leave comments if you find other gems.
Now the sad thing is: From my quick check of Twitter and Co it seems that Windows 7 is indeed good according to quite a few people. There are indeed a lot of people tweeting about it. There would have been no need to hide behind filtering and sneaky web-apps trying to create an illusion of a lot of communication. This would have been a great opportunity to show what people really think about it and gain credibility. But it failed. It failed to be honest and instead took the secure way. If you want to take the secure way stay away from social media!